Friday, October 28, 2011

Hope is Not a Strategy

Article by PDG Noel Trevaskis, Rotary Coordinator, Chairman Australian Rotary Health in Rotary on the Move Newsletter. 

It is always interesting when I visit clubs and ask them about their membership and club strategy along with other things. Would you be surprised that a lot of clubs tell me that they hope to increase their membership? They hope to increase their fundraising, etc. Clubs are preparing to get ready to elect their leaders of the future; they will be hoping that they elect the right people for the leadership roles in their club. 

Hope is not a strategy.

For clubs to be successful they need to have good strategies in place. Successful Clubs know what they are trying to achieve and how they are going to achieve it, they have plans. They know what the problems are and how they are going to solve them. They concentrate on solutions, they don’t focus on problems.

What does a club have to do to be successful? Value their members, fulfil their need. Put members into roles where they will be satisfied making them feel worthwhile and that they are a big part of the club. People need to know that what they are doing in a club is appreciated, they should be acknowledged for their efforts. Successful clubs always want to achieve success; in fact they expect to be successful. They always want to do more and are always improving and wanting to improve they are not satisfied with where they are now. They are focussed on the future. They talk about progress not change!

A club that is a successful club is a progressive club not a hopeful club, they develop their members. They have all their members involved in the club. They look forward to the future; they don’t hope to have a good future, they have solutions and plans they don’t just hope. Successful clubs know that hope is not a strategy.

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