Saturday, December 11, 2010

Anarchy & Misalignment

Want to avoid anarchy and mayhem in your club, district and our big Rotary organization, then you better pay attention to your alignment!

Brand alignment is more than designing and synchronizing the Rotary logos, annual themes, mottos, and creeds. Brand alignment means harmonizing the organization’s core essence with its brand promise (the thoughts, feelings, and images the organization’s brand delivers to its target audience.) This alignment is vital in ALL interconnecting relationships, but especially when interconnecting with target audiences...

Read more from the latest installment from the mind of Rotary Membership Guru, Jim Henry.   

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