Tuesday, November 24, 2009

Visit Reverse the Membership Freefall Series

Built to Last is a wonderful book regarding the characteristics of successful organizations.  The principles stated are one of the triggers that started me, Jim Henry, writing the Reverse the Membership Freefall series, which is available on this blog.  Built to Last offers little on how an existing organization can make changes to improve their chances to be built to last.  However, the Reverse the Membership Freefall does offer suggestions on how Rotary clubs can alter their futures to be in line with the principles discussed in Built to Last, and become healthy, effective organizations.

Jim Henry, PDG D-6960
Regional Rotary International Membership Coordinator, Zone 34, 2008-10

Change of Programs & Strategies

The RRIMC program was introduced several years ago but the RI Board in its November 2009 meeting decided to replace it with Rotary Coordinators whose responsibility will include working with RI directors and district leadership to provide information and resources on member-ship issues and on other aspects of Rotary.

In the book “Built to Last” written by James Collins and Jerry Porras, an in-depth analysis was made of what makes organizations successful.

Visionary organizations preserve their core business, stimulate progress and try a lot of stuff and keep what works. The RI Board must now be convinced that the RRIMC program is not performing as expected, hence, the change in strategy.

Looking at Rotary’s year-end membership figures for the past six years when the RRIMC program was introduced, we see a very modest in-crease in membership.

Change of programs and Strategies
Now we ask the question, why are we not seeing a significant increase in membership from the time the RRIMC program was introduced? Do clubs or districts increase their membership just to meet Presidential Citation and Recognition guidelines? Isn’t the presidential citation program getting counter productive? Can we devise a system where out-standing performance is recognized for a three-year period in order to promote to long-term membership growth?

Please blog your responses or send to bevin@rli33.org

Thanks to Zone 7 RRIMC Bobby Viray for this article.  

Membership Coordinators Phased Out June 2010

I share with you the following letter from RI President John Kenny. Rest assured that RRIMC Jim Henry and I will continue to work with your districts through June, 2010.

November 2009

Dear Regional Rotary International Membership Coordinators:

I am writing to update you on a decision of the RI Board of Directors taken at their meeting in early November.

The Board reviewed the RI strategic plan and it is now focused on three priorities, one of which is to support and strengthen Rotary clubs. Concurrently, President-elect Ray Klinginsmith, in planning for the 2010-2011 Rotary year, is seeking to align RI committees and volunteer positions with the new strategic plan. As part of President-elect Ray’s review, the RRIMC program will be replaced effective 1 July 2010. There will be successor positions known as Rotary Coordinators whose responsibility will include working with RI directors and district leadership to provide information and resources on membership issues and on other aspects of Rotary.

The Board agreed that there will be the same number of Rotary Coordinators as there are Regional Rotary Foundation Coordinators. President-elect Ray also plans a fresh start in appointing this new cadre of volunteers and anticipates making his appointments before 1 December.

I greatly appreciate the work that you have done and will do between now and 1 July in supporting Rotary’s membership efforts. Our current program also includes a major emphasis on strengthening Rotary clubs so all of the work we do will provide a good foundation for the new structure to be in place next July. I know I can count on you in the months ahead in carrying out our membership program and in supporting the new Rotary Coordinator structure. Thank you for your continuing service to Rotary. As always, The Future of Rotary Is In Your Hands.

John Kenny President

Wednesday, November 18, 2009

DGE's Checklist for Membership Action!

From the Zone 20A Africa Membership Energizer

  • Select a District Membership Development Chairperson for 3 years
  • Appoint an Extension Chair, identify several special representatives and target and prioritize a “hit list” of potential new clubs in the district
  • Specify target areas for extension
  • Set a District goal, then communicate it
  • Hold District wide Membership Seminar (s) January - May 2010
  • Sponsor a new member – set the example
  • Consider President-elect Ray’s new ideas for clubs and districts.

Wednesday, November 11, 2009

PR & Purpose - A Useful Exercise

Why are we here? Why do we say we are here? Why should other people be motivated to join us? Why should they care? 

If you want to begin the journey toward discovering these and many other Rotary truths, start with the following exercise in your club. Remember- Confucius say ... "the longest journey begins with a single step".
Click here for the exercise

Thanks for the idea by RRIMC Alana Bergh, and revision by RRIMC Judi Beard-Strubing, the Zone 25-26 Membership Blog & RRIMC Jim Henry 

Monday, November 9, 2009

Is a Rotary Nanny in Your Club's Future?

An enterprising Rotary Club in the Seattle WA area has hired a Nanny for their Rotary Meeting. 
Click here for the entire press release. Or, see the article on the Zones 25-26 Membership Blog.   

Thanks to RRIMC Judi Beard-Strubing for this best practice idea! 

2009 District Start Figures Available

Rotary International has released the Official Membership Start Figures for the Rotary Year 2009-10. You may access your district's data through the Zone 33-34 Membership Resources Index (linked on this blog, below on the right side under "Must Links"), or by clicking the appropriate link below.

Wednesday, November 4, 2009

Web Conference Product Offer for Rotarians

Web conferences, or Webinars, are a cost-effective and efficient method of communicating with your audience. Now Rotarians are able to take advantage of discounted rates for two Web conferencing products from Citrix Online.

GoToMeeting, a product for smaller groups, allows you to host online meetings and collaborate with up to 15 attendees.

GoToWebinar, designed for larger groups, provides a simple way to create, present, and record meetings of up to 1000 people. Both products allow for unlimited usage for a monthly flat fee.

Districts, Clubs, and Rotarians are all eligible for a 15% discount and 60-day free trials of both
GoToMeeting and GoToWebinar.

Though not a perfect replacement for every meeting, the benefits of online meetings are convenience, cost-savings, and the ability to reach people who might not be able to travel to your other meetings.

Click on the 
GoToMeeting and GoToWebinar links to read more about their special offers for Rotarians, and be sure to report back to us!