Article from the Milwaukee Journal-Sentinel Online provided by PDG Sandy Duckworth of Fredericksburg VA.
The Rotary Club of Milwaukee is working hard these days to stay relevant as a networking group 95 years after it was founded.
That means embracing Internet tools like social media to recruit young people.
"The view is that service organizations are dead and membership is dying," says Mary McCormick, executive director of the Rotary Club of Milwaukee. "We're constantly holding up the mirror to figure out how to continue to be relevant."
Rotary International has a presence on Facebook, Twitter and LinkedIn and sponsors discussion groups on those sites. The Rotary Club of Milwaukee, with 400 members, is not yet using social media, although its members use Twitter, Facebook and LinkedIn to send out news, listen to what Rotarians are discussing, answer questions and help Rotarians connect with each other.