Rotary clubs are in the business of advancing the Object of Rotary. They have done it by satisfying the networking, friendship, and achievement needs of business, professional, and community leaders.
Effective Rotary clubs, those that have stable or increasing membership, satisfy these personal needs.
What about the districts and clubs that are losing members? Too often they waste time, treasure and talent on convenient diversions rather than examining the more difficult issues that sometimes require systemic and attitude change.
Perhaps this brief analogy will encourage more critical thought and discussion about membership development.
Jim Henry, Zone 34 RRIMC