Wednesday, December 30, 2009

Happy New Year!

RRIMC Bevin & RRIMC Jim wish you all a prosperous and happy 2010! 
Thanks for all that you do to make the world a better place! 

Bevin & Jim   

Take the Zones 33-34 Membership Survey

We want to know what you think about some "Rotary Basics" on Membership.

A survey has been composed and is being electronically distributed in each district. Over 1,000 results have already been posted, and the results will be made available after the survey closes on January 31, 2010.

It will only take a few minutes of your time, so please help us get YOUR feedback!

Click here to take the survey!  

R.I. President Kenny: Look Back, Assess. Move Forward

Read Rotary International President John Kenny's Mid-Year Encouragement on the R.I. Website.
Click here for the Article.

Tuesday, December 22, 2009

R.I. President Klingensmith Appoints New "Rotary Coordinators"

Current RRIMCs Bevin Wall and Jim Henry have been appointed by incoming Rotary International President Ray Klingensmith to the newly created position of “Rotary Coordinator” beginning on July 1, 2010. The position covers Zone 33 (Wall) and Zone 34 (Henry) that includes over 70,000 Rotarians in from the the Mid-Atlantic States USA to the Caribbean and Northern rim of South America. There are 41 Rotary Coordinators appointed worldwide, mimicking the RRFC or Regional Rotary Foundation Coordinator areas.

The new Rotary Coordinator Program was approved by the Rotary International Board of Directors during their November 2009 Meeting in Evanston, Illinois. It will replace the current Membership Development program.

The Rotary Coordinator’s purpose is to provide enhanced information and assistance from Rotary International to the Rotary clubs and districts. They are to serve as trainers, motivators, coaches, counselors and resource persons for the club and district leaders in their assigned regions. They are also to be available for assistance at Rotary Institutes, Governor-Elect Training Seminars, and other zone level meetings.

It is envisioned that the Rotary Coordinator will have a broad role in efforts to increase club membership. They will be trained in all aspects of Rotary International Programs and will promote best practices for the strengthening of clubs and districts. The new RCs will attend a Rotary Coordinator Institute in Chicago, Illinois during March 2009 to complete the training for this position.

Tuesday, December 15, 2009

Rotary Institute Videos & Programs Now Available!

By popular demand, the insightful and provocative Homestead Rotary Institute Membership Plenary program is now available on this blog for download. For download are video & script for The Last Rotary Club in North America, Extinction 101, The Hands Video, and a link to the Rotary Now! Video.

You may find all these resources on the Zone 33-34 Membership Resource Index, by clicking the link on the right under Resources or directly at  

The Powerpoint programs will work best in Powerpoint 2007 or greater. 

Monday, December 7, 2009

What Can You Do To Increase Club Membership?

When it comes to recruiting club members, there are almost as many ideas as there are Rotarians, which is not surprising considering Rotary's diversity. 

Click this link to see what your fellow Rotarians say.

From Rotary International News -- 2 December 2009  

Hold It: Rotary Institute Membership Plenary Materials

If you are looking for the "Last Rotary Club in North America" video or the Extinction 101 membership presentation from the Homestead Rotary Institute, it will be available on this site by the end of this week indexed on the Resource Page.  Bevin & Jim

Tuesday, November 24, 2009

Visit Reverse the Membership Freefall Series

Built to Last is a wonderful book regarding the characteristics of successful organizations.  The principles stated are one of the triggers that started me, Jim Henry, writing the Reverse the Membership Freefall series, which is available on this blog.  Built to Last offers little on how an existing organization can make changes to improve their chances to be built to last.  However, the Reverse the Membership Freefall does offer suggestions on how Rotary clubs can alter their futures to be in line with the principles discussed in Built to Last, and become healthy, effective organizations.

Jim Henry, PDG D-6960
Regional Rotary International Membership Coordinator, Zone 34, 2008-10

Change of Programs & Strategies

The RRIMC program was introduced several years ago but the RI Board in its November 2009 meeting decided to replace it with Rotary Coordinators whose responsibility will include working with RI directors and district leadership to provide information and resources on member-ship issues and on other aspects of Rotary.

In the book “Built to Last” written by James Collins and Jerry Porras, an in-depth analysis was made of what makes organizations successful.

Visionary organizations preserve their core business, stimulate progress and try a lot of stuff and keep what works. The RI Board must now be convinced that the RRIMC program is not performing as expected, hence, the change in strategy.

Looking at Rotary’s year-end membership figures for the past six years when the RRIMC program was introduced, we see a very modest in-crease in membership.

Change of programs and Strategies
Now we ask the question, why are we not seeing a significant increase in membership from the time the RRIMC program was introduced? Do clubs or districts increase their membership just to meet Presidential Citation and Recognition guidelines? Isn’t the presidential citation program getting counter productive? Can we devise a system where out-standing performance is recognized for a three-year period in order to promote to long-term membership growth?

Please blog your responses or send to

Thanks to Zone 7 RRIMC Bobby Viray for this article.  

Membership Coordinators Phased Out June 2010

I share with you the following letter from RI President John Kenny. Rest assured that RRIMC Jim Henry and I will continue to work with your districts through June, 2010.

November 2009

Dear Regional Rotary International Membership Coordinators:

I am writing to update you on a decision of the RI Board of Directors taken at their meeting in early November.

The Board reviewed the RI strategic plan and it is now focused on three priorities, one of which is to support and strengthen Rotary clubs. Concurrently, President-elect Ray Klinginsmith, in planning for the 2010-2011 Rotary year, is seeking to align RI committees and volunteer positions with the new strategic plan. As part of President-elect Ray’s review, the RRIMC program will be replaced effective 1 July 2010. There will be successor positions known as Rotary Coordinators whose responsibility will include working with RI directors and district leadership to provide information and resources on membership issues and on other aspects of Rotary.

The Board agreed that there will be the same number of Rotary Coordinators as there are Regional Rotary Foundation Coordinators. President-elect Ray also plans a fresh start in appointing this new cadre of volunteers and anticipates making his appointments before 1 December.

I greatly appreciate the work that you have done and will do between now and 1 July in supporting Rotary’s membership efforts. Our current program also includes a major emphasis on strengthening Rotary clubs so all of the work we do will provide a good foundation for the new structure to be in place next July. I know I can count on you in the months ahead in carrying out our membership program and in supporting the new Rotary Coordinator structure. Thank you for your continuing service to Rotary. As always, The Future of Rotary Is In Your Hands.

John Kenny President

Wednesday, November 18, 2009

DGE's Checklist for Membership Action!

From the Zone 20A Africa Membership Energizer

  • Select a District Membership Development Chairperson for 3 years
  • Appoint an Extension Chair, identify several special representatives and target and prioritize a “hit list” of potential new clubs in the district
  • Specify target areas for extension
  • Set a District goal, then communicate it
  • Hold District wide Membership Seminar (s) January - May 2010
  • Sponsor a new member – set the example
  • Consider President-elect Ray’s new ideas for clubs and districts.

Wednesday, November 11, 2009

PR & Purpose - A Useful Exercise

Why are we here? Why do we say we are here? Why should other people be motivated to join us? Why should they care? 

If you want to begin the journey toward discovering these and many other Rotary truths, start with the following exercise in your club. Remember- Confucius say ... "the longest journey begins with a single step".
Click here for the exercise

Thanks for the idea by RRIMC Alana Bergh, and revision by RRIMC Judi Beard-Strubing, the Zone 25-26 Membership Blog & RRIMC Jim Henry 

Monday, November 9, 2009

Is a Rotary Nanny in Your Club's Future?

An enterprising Rotary Club in the Seattle WA area has hired a Nanny for their Rotary Meeting. 
Click here for the entire press release. Or, see the article on the Zones 25-26 Membership Blog.   

Thanks to RRIMC Judi Beard-Strubing for this best practice idea! 

2009 District Start Figures Available

Rotary International has released the Official Membership Start Figures for the Rotary Year 2009-10. You may access your district's data through the Zone 33-34 Membership Resources Index (linked on this blog, below on the right side under "Must Links"), or by clicking the appropriate link below.

Wednesday, November 4, 2009

Web Conference Product Offer for Rotarians

Web conferences, or Webinars, are a cost-effective and efficient method of communicating with your audience. Now Rotarians are able to take advantage of discounted rates for two Web conferencing products from Citrix Online.

GoToMeeting, a product for smaller groups, allows you to host online meetings and collaborate with up to 15 attendees.

GoToWebinar, designed for larger groups, provides a simple way to create, present, and record meetings of up to 1000 people. Both products allow for unlimited usage for a monthly flat fee.

Districts, Clubs, and Rotarians are all eligible for a 15% discount and 60-day free trials of both
GoToMeeting and GoToWebinar.

Though not a perfect replacement for every meeting, the benefits of online meetings are convenience, cost-savings, and the ability to reach people who might not be able to travel to your other meetings.

Click on the 
GoToMeeting and GoToWebinar links to read more about their special offers for Rotarians, and be sure to report back to us!

Thursday, October 29, 2009

West Virginia Membership Seminar

District 7550 will conduct a short Foundation and Membership Seminar on October 31 at Tamarack, Beckley, WV according to DG Ray Pollard. The seminar is primarily directed to Club Presidents, Membership Chairs and Foundation Chairs, but any District Rotarian interested in and wanting to learn are invited. Registration: 8:30 AM. Cost: $20.00, includes lunch. 

The Membership agenda includes: District Governor OverviewMembership: Overview and Resources Available by George Williams, District Membership Chair, Membership Chair ad Committee Responsibilities by Paula Blankenship, Past District Membership Chair & Ben Gurley, Assistant District Governor, Goal Setting, Action Plan and Recruiting by Noel Revels, Past District Treasurer, and Classification, Education and Retention by Robert Keely, District Strategic Planner. 

Tuesday, October 27, 2009

Rotarians make good use of social networking

Rotarians are publicizing club events, reaching out to new members, and keeping in touch with program alumni through LinkedIn and Facebook.

Saturday, October 24, 2009

District 7530 Membership Seminar in Pictures

Click here for pictures from the District 7530 (Northern West Virginia) Membership & Rotary Foundation Seminar held October 3, 2009. 

Pictures provided by District 7530 Membership Chair PDG Mary Dean.  

Get all of the "Reversing the Membership Freefall" Articles Here

Click here for this insightful group of 8 Articles by RRIMC Jim Henry analyzing Rotary's membership challenge. Also available under "Downloads" link on the right of this blog!  

Remove Obstacles!

Cause change and lead, accept change and survive, resist change and die.”
Ray Noorda - 1924-2006, technology pioneer, Novell Corporation CEO.

North America’s membership freefall suggests that changes in most Rotary clubs is not an option, it's a necessity. To read why, click here

7th of 8 Article in the Reversing a Membership Freefall Series by RRIMC Jim Henry.  

Heading for the Exits?

Some amazing statistics in the Southeast US. RRIMC Jim Henry's research into RI records indicates that Rotary clubs in Zone 34 districts over the last five years have inducted 22,467 new members, but overall are down 1,124 members.  

The inevitable conclusion- that clubs do not have a problem attracting new members – the problem is keeping them. This is just further proof that clubs and districts should undergo self-evaluation and make systemic changes. Clubs are not meeting their members’ needs, and bringing new members into ineffective clubs will only aggravate the problem.

Friday, October 23, 2009

What do Rotaractors Think About the Future of Rotary?

Let's face it: If Rotarians don't succeed in attracting younger members to their clubs, there won't be any clubs to attract members to. 

To see what Rotaractors say about the future of Rotary, click here

Story compliments of Rotary Interactive, September 2009, written by Arnold R. Grahl.   

Sunday, October 18, 2009

Club Program Pointer: Club Member Biographies

On the way from Alaska, my wife and I visited Vancouver, BC, Canada.  Some Rotary friends had assisted with lodging arrangements so we had lunch with them at the Rotary Club of Vancouver.   The, over 100 strong, has an interesting tradition – on the week of member’s birthdays, the club secretary asks each birthday person to stand, then reads a pre-approved 1 - 2 minute biography.  The bio includes the member’s business, hobby, family activities, and items that might interest other members.  The purpose of this tradition is to advance the first Object of Rotary – the Development of Acquaintance as an Opportunity for Service by introducing each club member to the others a minimum of one time a year.

Jim Henry, PDG D-6960
Regional Rotary International Membership Coordinator, Zone 34, 2008-10

Wednesday, October 14, 2009

CLUB CLINIC: What should I do if a member of my club misses a meeting?

First, keep in mind that while 100 percent club meeting attendance is ideal, 50 percent attendance is what the Standard Rotary Club Constitution requires. Rotarians must attend at least 30 percent of their own club’s regular meetings in each half of the year, and they can’t miss or fail to make up four consecutive meetings.
If a club member misses a meeting, encourage that member to make it up using any of these options:

  • Attend at least 60 percent of another club’s regular meeting.
  • Attend a regular meeting of a Rotaract or Interact club, Rotary Community Corps, or Rotary Fellowship.
  • Attend certain Rotary International or district meetings, such as an RI Convention.
  • Participate in a club service project or club-sponsored community event.
  • Attend a club board meeting or, if authorized by the board, a service committee meeting.
  • Participate in an e-club meeting for at least 30 minutes.

To receive attendance credit, the member must complete the make-up within 14 days of the missed meeting and obtain written proof of attendance from the make-up club’s secretary. Use the Club Locator tool at or refer to the Official Directory to find club meeting times and locations.

From Rotary World, October 2009

Words to Grow By...

I will simply rely on you, as responsible people, to see to it that we have more qualified members, true Rotarians, at the end of the year than we had at the beginning. And I will rely on you to do your best to see to the mentoring of our newest members,
for retention is no less important than recruitment.”

— 2009-10 RI President John Kenny
at the RI Convention in Birmingham, England

Rotary by the Numbers

Tuesday, October 6, 2009

Create a Systematic Plan

In order to create a systematic strategic plan for long-term survival, any organization
must center the plan on satisfying its customers by establishing a distinctive position (core
strength) that gratifies the customers’ needs! Then the organization must adhere to this
position so diligently that other organizations will find it too difficult or too costly to duplicate.

Click here for the complete article

The fifth installment in a series of eight from RRIMC Jim Henry on Reversing a Membership Freefall.

Monday, October 5, 2009

People will join your Rotary Club for their reasons, not yours!

Finding those critical matches between what a prospective member wants in an organization like Rotary, and what your particular Rotary club offers, is key to bringing in new members. This is just one of several sales training philosophies that District Membership Chair Abby Donnelly shared during District 7690’s Membership Seminars. While the intent was not to turn club membership chairs into sales people, it’s important to recognize that bringing in new members is a type of sale!

Over 80 club membership chairs and presidents actively engaged in discussion about attracting prospective members, onboarding them effectively into the club, and retaining them for life. They discussed why they joined Rotary -- and why they stay, as they built and practiced content for their 30 second elevator speech.

Their innovative ideas ranged from things as easy as instructing the Sgt. Of Arms to get contact information from every guest at the Sergeant of Arms check in, to things as comprehensive as a new member/prospective member event to drive membership and retention. The energy in the room was high as club chairs shared triumphs and challenges, and by the end of the two hour session, all had at least 1-2 idea they were committed to implement in their club to grow and retain members.  

contributed by: Abby Donnelly, District Membership Chair, Rotary District 7690

Thursday, October 1, 2009

Thoughts on Membership by Past President Cliff Dochterman

One of the Rotary's true visionary leaders and communicators is Past RI President Cliff Dochterman.

In the first article of a series exploring current membership ideas and innovations, Pres. Cliff shares some of his insights on seeking qualified new members. Enjoy!

Click here for the entire Article.

Our thanks to RRIMC Noel Trevaskis of Australia for making this article available in the MEMBERSHIP ON THE MOVE Newsletter for Zone 8. 

Wednesday, September 30, 2009

Is a "Networking Chair" a Step in the Right Direction?

DGE Diana White from District 7020 (Northern Caribbean Islands), a district that had 10% membership growth last year, is planning to institute a "Networking Chair" for next year. 

She shares with us comments from Jamaica AG Haresh L. Ramchandani about events occurring at the semi-annual Interclub assembly of the Rotary Clubs in Jamaica, with over 100 Rotarians participating. A few of those comments: 

During the weekend I started introducing Rotarians I knew with other Rotarians and sharing what they each did for a living with the other. In effect, I was conducting a mini-networking session within the seminar. This was favourably received by all those that got exposed to it. I even got calls the day after saying what a pleasant and refreshing experience it was.
... I believe, if there ever was a time to fulfil Rotary's First object, it is now. When individuals are in such a state of bare survival, if we can't come together to help each other, how will we be able to help the wider community.  
I'd also love to see perhaps when we hold joint socials or seminars that we Rotarians when introducing ourselves that we also state our vocation and even place of business (if applicable), otherwise how will we know who we are and what we all do.
Getting back to Rotary basics sounds like a good formula for success!

Director's Newsletter Available

Read RIVP Director Eric Adamson's latest Zone 33-34 Newsletter, highlighting New Generations Month, by clicking here or by visiting the Zone 33-34 Website.
Of Membership note, is an article relating to Bill Pollard's "Who's Your Tommy" article in The Rotarian.   

The Basics of "New Style" Rotary Clubs

RIBI (Rotary International in Great Britain & Ireland) New Club Formation Officer Tony Cotton shares why we need to be sponsoring "New Style" Rotary Clubs.

  • New Clubs will meet every week but there is no pressure on its members on how often they attend – ‘Give what time you can afford to Rotary’- Club programmes are so good that they will want to attend each week!
  • Build relationships within ethnic groups and ensure these potential members are enthused about Rotary aims and ideals.
  • Emphasise the personal development potential of becoming a Rotarian
  • Consider the needs and lifestyles of potential new members:
  • Do they wish to consume a meal at every weekly meeting?
  • Ensure ongoing financial commitment is kept within the means of each member.
  • What dress-code/regalia do they wish to adopt?
  • Do they need a closed room or would they prefer to meet in a quiet corner – open to all who might show an interest?
  • Why not bring family members and friends along to enjoy the fellowship?
  • Let the new club members decide how they wish to serve.
  • Make sure there are plenty of fun activities being planned for the whole family to get involved with
  • Introduce "Rotary Programs" very slowly so as not to overwhelm the new members.
  • Make membership recruitment & retention a priority from the start.
  • Make all members feel valued and "part of the Team"
  • Ensure there is continuity for future club leaders
From the RIBI (Zones 17 & 18) Membership Newsletter, October 2009. RRIMCs Peter Davey & Ray Burman. 

Sunday, September 27, 2009

Social Networking Expands Rotary Horizons

Find out how two Rotary Clubs, in England and Sweden, have discovered how social networking to transform their Rotary experience.

See the right menu bar for links to Rotary's social networking sites.

What is a New Generation Rotary Club? Why do we need them?

September is New Generations Month. We all know that the New Generations programs of Rotary include those for youth and young adults, such as Rotary Youth Leadership Awards (RYLA), Interact, Rotaract, Ambassadorial Scholarships, and Group Study Exchange (GSE), among other programs.

But what is a New Generations Rotary Club (NGRC)? First, they aren't defined by Rotary, so, in some respects, the NGRC is what the Rotarians in that club want it to be. Second, unless it is included in a pilot program of Rotary International, any NGRC must comply with all the requirements of a "regular" Rotary Club.

So far, what's the difference? Well, nothing and everything. The main differences are (1) an orientation toward younger Rotarians and (2) a willingness to try non-traditional methods to attract and keep those younger Rotarians.

A NGRC's focus on younger Rotarians seeks those not just younger in age, but those who are "younger" in their career, in their financial development, in their activity level, or perhaps in their attitude.

Non-traditional aspects of a NGRC can include meeting times (generally late afternoon or early evening "Cocktail clubs", Fridays or weekends), meeting credits for service and fellowship opportunities, meeting locations (low cost, limited meal or cocktail options), low cost of membership, and stressing smaller hands-on service projects instead of check-writing.

Surprisingly, Club Boards have the power to do all this without any exemption from the R.I. Constitution & Standard Club Bylaws. These are simply new Rotary clubs, appealing to an under-served group, with members finding a way to serve their communities and world.

Existing Rotary clubs (and District Extension Committees) should survey their community and see if a NGRC would be feasible. It is a great way to provide more service opportunities in your town, while aiding the overall Rotary membership effort.

Thursday, September 24, 2009

Original social networkers turn to Web to survive

Rotary Clubs see Facebook, Twitter and the iPhone as a way to increase the demand for their name badges.

Article by: JENNIFER LATSON, HOUSTON CHRONICLE, Sept. 14, 2009; Linked through

Tuesday, September 22, 2009

A new video entitled "Why Rotary?" has been posted to the 'About Us' section of the Rotary International Web site.
Read the rest …

Monday, September 21, 2009

RI Statement on Diversity

Rotary International recognizes the value of diversity within individual clubs.

Rotary encourages clubs to assess those in their communities who are eligible for membership, under existing membership guidelines, and to endeavor to include the appropriate range of individuals in their clubs.

A club that reflects its community with regard to professional and business classification, gender, age, religion, and ethnicity is a club with the key to its future.

Approved by the RI Board of Directors, January 2009

Diverse clubs hold key to the future of Rotary

On the outskirts of Amsterdam, 21 people gather at De Houten Vier restaurant each week. The group includes members of Dutch, Moroccan, Surinamese, and Turkish descent. The 14 men and seven women range in age from 28 to 69. They come from various professional backgrounds; there are designers, hotel managers, and academics as well as lawyers and accountants. Despite their differences, everyone has at least one thing in common: Rotary.

The newly chartered Rotary Club of Amsterdam-Arena exemplifies the diverse membership that Rotary International leadership has stated is necessary to keep the organization strong. In November, the Board updated the RI statement on diversity. The Amsterdam-Arena club is based in the borough of Amsterdam Zuidoost, a community of about 80,000 situated in the city’s southeast corner. Andro Bottse, the club’s president, says the area is “multicultural and multiethnic by definition.”

A group of past district governors in Amsterdam determined that few residents of the borough had joined a Rotary club. With support from Jan Koster, past governor of District 1580 and a member of the Rotary Club of Amsterdam West, the new club was chartered in November. Bottse, of Surinamese descent, says the club’s diversity helps it reach out to the community.

“It helps that our networks extend to all levels of the community we serve, including grassroots organizations, businesses, and municipalities,” he explains.

The club has focused on helping children, especially those with mental and physical disabilities. “We want to serve our community by making dreams real for the children of Amsterdam Zuidoost,” says Bottse.

Except for Koster, who is an honorary member of the new club, the Amsterdam-Arena Rotarians are all new to Rotary. “We have an open mind to new developments [such as] the way we raise funds and the way we serve,” Bottse says. “To me, it’s all about enriching your life by meeting people from different backgrounds.” He adds that his club would like to help other clubs increase their membership. “I learned that many clubs in the area of Amsterdam have difficulties attracting new members even though they try very hard,” he says. “Perhaps we can support them in their efforts.”

Adapted from De Rotarian, the Rotary regional magazine serving the Netherlands.

Member sponsor and retention recognition

At its January meeting, the RI Board adopted a New Member Sponsor and Retention Recognition program, which became effective 1 July. The program, also part of the long-term membership strategy, allows Rotary club presidents to nominate and recognize individuals for sponsoring new members while focusing on retention. There are several award categories:

  • Gold pin and certificate: For Rotarians bringing 25 members into any Rotary club, with 20 still active after six years
  • Silver pin and certificate: For Rotarians bringing 10 members into any Rotary club, with eight still active after four years
  • Bronze pin and certificate: For Rotarians bringing five members into any Rotary club, with four still active after two years

Learn more about membership resources available to Rotary clubs and districts.

Reach One, Keep One Catches On!

The new membership slogan emphasizes the need for Rotarians to focus on both recruitment and retention in their membership growth efforts. Rotary Images

Rotarians are responding enthusiastically to the new membership slogan, "Each Rotarian: Reach One, Keep One."

"The slogan is a gentle reminder to do it!" notes John T. Capps III, a member of the Rotary Club of Morehead City-Noon, North Carolina, USA. "Keep a 3 x 5 card handy at all times to record that moment in time when the name of a potential member flashes in your thoughts."

"Each one of us became a Rotarian because someone invited us to attend a Rotary meeting," agrees William Pollard, past governor of District 7600 (Virginia, USA). "We all have a responsibility to grow our Rotary family so that we can continue to provide service to our local and international communities."

The RI Board of Directors adopted the new membership slogan at its June meeting. The slogan emphasizes the need for Rotarians to focus on both recruitment and retention in their membership growth efforts. "Membership development is each Rotarian's responsibility," said Paul Netzel, a member of RI's Membership Development and Retention Committee and a past RI director.

"'Reach One' reminds us that because Rotary membership is by invitation, it's essential that each Rotarian reaches out and invites someone to join," added Netzel, a member of the Rotary Club of Los Angeles. "'Keep One' reminds us that it's not sufficient to simply sponsor someone into Rotary; we must also see that new members become active and involved Rotarians. We know this is an essential element in membership retention."

Sunday, September 20, 2009

Eastern Shore District makes "Membership Matter"

The District 7630 Membership Seminar was held September 15, 2009 at the Maple Dale Country Club in Dover, Delaware. District 7630 is one of two districts recently added to Zone 33 by rezoning, and it is comprised of Rotary clubs in Delaware and Maryland’s Eastern Shore.

According to Don Hackett, District 7630 Membership Chair and District Governor Elect, the seminar was well attended with over 50 Rotarians in district and club leadership in attendance. The theme for the half-day seminar was “Membership Matters”, and was reinforced during the sessions with “M&Ms” being handed out to participants. Governor Susan Giove welcomed Rotarians and guests and opened the seminar. DGN Roger Harrell also addressed the group.

RRIMC Bevin Wall was the featured presenter, encouraging participants through videos and interactive activities to use the RI Theme “The Future of Rotary is in Your Hands” to inspire and motivate Rotarians and prospective members. A brief slideshow highlighted the world, regional and district membership status and issues.

During the panel segment, Assistant Governors in the District used their expertise to lead discussions on such far ranging issues as building membership in dire financial times, non-traditional Rotary clubs, the formation of new clubs, membership resources, and a district-developed template for club membership development.

Toward the end of the session, planning was discussed by DGE Don Hackett, and break-out groups were formed by club size to discuss their Membership Strategic Plans.

District Membership Committee Crucial to Success

According to the latest survey 20 % of districts worldwide do not have a membership committee. Ensuring that a district has an active membership committee is crucial to successful membership development efforts.
According to the survey made in zone 15 (Europe) this autumn 93% of the districts have a membership committee.

In the check list below you will find some of the tasks for the committee:
  • Encourage clubs to set membership goals and make a membership development plan.
  • Visit clubs and speak about effective membership activities
  • Ensure that each club has a membership chair.
  • Arrange membership seminars
  • Cooperate with PR committee and AGs
By Christina Bredlin, RRIMC Zone 15, Sweden

Friday, September 18, 2009

Kenny establishes membership goals

Rotary International News -- 17 September 2009

RI President John Kenny (middle) has established his membership goals. Districts that achieve these goals can earn a certificate signed by Kenny. Rotary Images/Alyce Henson

Clubs can earn a certificate signed by RI President John Kenny by meeting his membership goals for 2009-10. The top 10 clubs and top 10 districts, as determined by RI, will also be acknowledged onstage at the 2010 convention in Montréal, Québec, Canada.

To meet Kenny's membership goals, clubs need to achieve the following:

  • A minimum net increase of one member
  • A minimum retention rate of 80 percent and two of the items below:
  • Increased percentage of qualified women
  • Increased percentage of qualified younger professionals (under age 50)
  • Induction of at least one RI or Rotary Foundation program alumna/alumnus
  • Increased diversity of membership (e.g., classification, gender, age, ethnicity)

Achievement of club goals will be certified by the district governor.

Kenny's goals for districts are:

  • A minimum net increase of one member in each existing club
  • A minimum retention rate of 80 percent in each existing club
  • A minimum of one or two new clubs organized

Clubs should submit their results to their district governor by 15 May. Districts should certify the results and submit them to RI, along with their district results, by 22 May. Certification forms will be available at a later date.

All clubs and districts that reach these membership goals will receive a certificate signed by Kenny. From this pool, RI will determine the top 10 clubs and top 10 districts (not more than one club or one district per zone) showing the highest percentage net increase in membership, to be acknowledged onstage at the Montréal convention.