Here are three simple ways to grow membership:
2. Create a clear path for new members. How would you feel if you were asked to take a journey into the wilderness with no map, GPS or compass? Unless you love adventure, you would probably say, "No thanks." So make it clear to new members what the new member application and approval process looks like, what the expectations are for their time and money and who will help the new member get comfortable in your club. When we look back at surveys of club leaders who participated in the club visioning process, we found that only 9 percent of club leaders strongly agree that their club consistently provides an orientation for new members. Try walking through your new member process through the non-member’s eyes. What would you change?
3. Don’t behave like you are desperate! When salespeople do not care about relationships with customers, they try to close the business right away. Think of telemarketers at dinner time and you know what I mean! In Rotary, you are asking prospective members to make a potential lifetime commitment. Take the time to ask questions, learn about their interests and understand what areas of service they are really passionate about. After you have confirmed that your club is a good fit, review the joining process and ask them to take the next steps. That may take several conversations, so be patient and stop selling. Let them buy.
Remember, membership success is not a task, it is an ongoing process. Find and invite qualified guests, create a great new member experience, and help them find their place in Rotary.
Article by Greg Krauska at http://www.innovaterotary.com/. Used with permission of the author.