Sunday, April 27, 2008

Club Assessment Tools Posted Online

The Club Assessment Tools booklet is not available for purchase, but it can be downloaded as a PDF file from the RI Web site, or it is also available for download from the Membership Coordinator Forum. The file is set up to print front to back, so you can download the file and take it directly to a local print shop if you want professional quality, hard copies printed.

The link is . [Editor's Note: It is also accessible under "Must Links" on the right side of this Blog]

In July the new edition of the Membership Development Resource Guide (417) will be complete, and a revised online Club Assessment Tools will also be available for download. We will promote these new resources heavily on the Web and will advise all RRIMCs when they are available. The two publications will complement each other, in design and content, and the revised Club Assessment Tools will contain better instructions to clubs as to the objectives of each exercise, when and why to use them, and the procedures for carrying them out.

Let me know if you have any further questions.

Jennifer Frisbie Membership Communications & Training Coordinator RI Membership Development Division 1560 Sherman Avenue, 16SE Evanston, IL 60201-3698 Phone: 847.866.3407

Saturday, April 26, 2008

New Member Video Posted to

Visit to see a new member video.
Captioned "Welcome to Rotary", this recently produced video is less than 4 minutes long and gives a broad over view of Rotary and the 4 Avenues of Service. You may wish to add this information to your next newsletter.

The direct link is .

Jill Pohren
Manager, Membership Communications & Support, MD100
RI Membership Development Division
1560 Sherman Avenue, 16SE
Evanston, IL 60201-3698
847-866-3236 FAX 847-866-9446

Thursday, April 24, 2008

Membership Articles in this Month's Rotarian

Two articles in the May Rotarian (linked below) that you might consider reading prior to our Zone 33-34 Membership Seminar:

Page 31 – Humanity in Motion – News about Public Relations Grants.

Page 55 – A Plan for All Seasons – An article about district and club Strategic Planning.

Bevin Wall, RRIMC
Jim Henry, RRIMC

Wednesday, April 23, 2008

Ask the Experts: Why should clubs and districts have strategic plans?

Past District Governor Steve Wilcox, Chair of the vision facilitation team for District 5960 (Minnesota; Wisconsin, USA), replies:

Club and district strategic planning provides a vision for the future and a written action plan that promotes consensus, consistency, and continuity. This statement of goals and initiatives provides a road map that’s easy for leaders to communicate and club members to understand. Although it may seem business oriented, it serves an important purpose for any club or district that wants to grow and become more effective.

The simple act of writing down goals in a group setting builds camaraderie and fosters agreement on a vision and benchmarks. This renewed focus on objectives naturally pushes clubs and districts toward action, and when leaders routinely communicate the documented goals to club members, accountability increases.

In addition, members are more likely to buy in to Rotary when they understand its goals and their role in achieving them. The idea of Service Above Self provides Rotarians with a reason for belonging, while a strong plan provides the framework for that service.

Without such a plan, Rotary’s annual leadership turnover creates inconsistency, as new leaders come aboard with new ideas. When a plan is in place, present and future leaders can move forward with minimal confusion.

Successful organizations must be both strategic and tactical. Rotary clubs already have boards that are responsible for tactical, or day-to-day, activities. Every club should also have a strategic guidance group, perhaps made up of past, current, and future presidents, that defines and maintains the long-term, strategic path.

Reprinted from Rotary World, April 2008

Agenda for Zone 33-34 Membership Training Seminar Posted

The Draft Agenda for the Regional Rotary Membership Seminar in Evanston has now been posted to The Zone 33-34 Membership Blog at Stay tuned there for other breaking membership news!

If you have not registered, please do so immediately by filling out the Registration form. This is not the same as signing up for the hotel. Hotel and Travel info is also available. The hotel rate is good through May 2, 2008 only- then they go up significantly!

To prepare, complete in advance the District Questionnaire.

See which of your friends have signed up on this Registrant List.

We are excited to offer this novel strategic planning opportunity to our districts! We look forward to seeing you there!

Bevin Wall, RRIMC Zone 33
Jim Henry, RRIMC Zone 34

Tuesday, April 22, 2008

Fun Options Abound for Regional Membership Seminar

For those of you attending the Regional Membership Seminar in Evanston, you have many fellowship options!

Option One is White Sox baseball v. Kansas City Royals. Rtn. Ed Rowan is arranging this event. Please contact him at or at the phone number below. More details on the baseball game are included following this email. More White Sox info at

Option Two is the Irish Pub "Happy Hour" Social sponsored by Sunshine RLI & Zone 33 RLI. This is a private party social on June 4, 2008 from 5:45pm to 7:00pm at Tommy Nevin's Pub in Evanston, a world famous pub location. We are estimating between 40-50 Rotarians and staff to attend for an open bar reception with heavy hors d'oeuvres. There will be dinner options available at Tommy Nevins Pub and options available in many other Chicago area locations! More info on Tommy Nevins Pub at There is no need to do anything to sign up for this option- you are automatically signed up!

Please note that due to travel time to the baseball game, those going to the ballgame will likely not be able to attend the "Happy Hour" Social.

Jim Henry, RRIMC Zone 34
Bevin Wall, RRIMC Zone 33

Sent: Friday, April 18, 2008 10:37 AM
Subject: June Zone 34 Seminar Registration
We're all set to go to Evanston, Ill., for the June R.I. Zone 34 Foundation and Membership Seminars. There isn't a scheduled dinner for Wednesday night. Last year, several of us went to a White Sox baseball game. Since the Cubs are out of town, this year six of us are going to the White Sox and Kansas City Royals ballgame game Wednesday night, the 4th. There is an "L" station two blocks from the Hotel and we'll take right to the Stadium. The cost is $36.00 per ticket plus tax for lower deck seating. Hot Dogs are extra!! If you are interested in coming, let me know and I'll get some additional tickets for you. You should contact me at: 561-338-6429 (leave a complete message) or E-mail me at I'll need to know by Thursday 5-1-2008 .... 1)How many tickets AND 2) Who will collect the names for me.
Yours in Rotary,
DGN Ed Rowan RID 6930 2009/2010

District Strategic Planning Questionnaire

To: 2008-09 District Membership Coordinators

The theme at the Regional Zone 33 – 34 Membership Seminar in Evanston is to encourage Districts to develop and execute District Membership Strategic Plans designed to inspire, encourage, and equip clubs to set long term membership development goals (three to five years) with short term benchmarks. (Our short term benchmark is a 10% net membership gain in 2008-09.)
In our terms, Membership Development includes keeping existing members; attracting new members; and revitalizing existing clubs. Organizing new clubs (Extension) means just that, but undertaken in accordance with Rotary International requirements and guidelines.

At our Regional Seminar, we are going to allot time for districts to outline District Membership Strategic Plans, exchange ideas, and advise what support from RRIMCs and RI will be needed in order to more efficiently execute their plan.

To make efficient use of the time, some advance preparation is necessary. Please complete the Strategic Planning Questionnaire (full link below) prior to the Regional Membership Seminar and turn it in when your register on June 3, 2008. We would prefer not to have any identifying names or wording on the questionnaire you turn in. We will tabulate the responses and make them available Wednesday afternoon or Thursday morning of the Seminar.

You may find it beneficial to ask your Districts incoming leaders and other interested District leaders to complete the questionnaire and return them to you. Bring all with you to the Regional Seminar for tabulation. They will be returned.

If you are not attending the Regional Membership Seminar but want to participate with the questionnaire, please complete it and return it in pdf or jpg format electronically to Jim Henry at or snail mail it to:

Jim Henry
255 Suntan Avenue
Sarasota, Fl

We will post the survey results on our BLOG so you can compare your response.

Jim Henry, RRIMC Zone 34

Bevin Wall, RRIMC Zone 33

Wednesday, April 9, 2008

2008 Membership Update

RI Membership Development Committee Member Toni McAndrew (pictured, right) shares with us some encouraging news in her recent update to Regional RI Membership Coordinators (RRIMCs), and I share them with you.
Worldwide as of March 31, 2008, Rotary Clubs have increased by 179 since July 2007 and membership overall, has increased by 23,388! What a great way to end the third Rotary quarter!

Zones 30 through 34 (East Coast US, East Canada, Part of Caribbean) added a net gain of 8 new clubs to the above figures and a net gain of 824 members. Please commend those districts that have made such a concerted effort to increase membership.

Overall, the numbers look great. However, some districts are still losing members consistently. Every above Zone has at least one district with a 25 member loss or greater. We will be posting these numbers shortly for Zones 33 & 34.

The general upward trend in the United States and the successes of districts all around us show that it is possible for all of our districts to grow, and for our clubs to benefit from thriving, healthy membership! We need to continue to keep our focus on membership- it is working!

Tuesday, April 8, 2008

Attract Members with a Solid Routine

I know you are busy and you want to use your time well. So this month, don’t think about launching a major project to grow members. Instead, create an ongoing routine that brings in qualified new member candidates, while creating a simple, welcoming experience that is good for both you and your members.

Here are three simple ways to grow membership:

1. Fill the funnel with qualified candidates. There is no way around it. If you do not have a continuous stream of potential new members visiting your club and exploring membership, your chances of growth are slim. Even if you have been growing recently, national statistics show that nearly 10 percent members turn over each year simply because of relocation, change in job schedule or other reasons outside of your control. How do you make sure you have a funnel? Publish it to your members regularly. Show a graph of your membership goals and results year to date. Create a monthly guest day, with a special speaker and where guests will not be alone. Just find something that might work and try it.

2. Create a clear path for new members. How would you feel if you were asked to take a journey into the wilderness with no map, GPS or compass? Unless you love adventure, you would probably say, "No thanks." So make it clear to new members what the new member application and approval process looks like, what the expectations are for their time and money and who will help the new member get comfortable in your club. When we look back at surveys of club leaders who participated in the club visioning process, we found that only 9 percent of club leaders strongly agree that their club consistently provides an orientation for new members. Try walking through your new member process through the non-member’s eyes. What would you change?

3. Don’t behave like you are desperate! When salespeople do not care about relationships with customers, they try to close the business right away. Think of telemarketers at dinner time and you know what I mean! In Rotary, you are asking prospective members to make a potential lifetime commitment. Take the time to ask questions, learn about their interests and understand what areas of service they are really passionate about. After you have confirmed that your club is a good fit, review the joining process and ask them to take the next steps. That may take several conversations, so be patient and stop selling. Let them buy.

Remember, membership success is not a task, it is an ongoing process. Find and invite qualified guests, create a great new member experience, and help them find their place in Rotary.

Article by Greg Krauska at Used with permission of the author.

Friday, April 4, 2008

Rotary Foundation Chair Bob Scott to Keynote 2008 Zone 33-34 Membership Seminar Banquet

Bob Scott, Past RI Vice President and Chair of The Rotary Foundation will be the Keynote Speaker for the 2008 Zone 33 Membership Seminar Banquet in Evanston, Illinois on June 3, 2008.

Bob was born and raised in Edinburgh, Scotland, and received a medical degree with distinction in dermatology and chest diseases from the University of Edinburgh in 1957. After his internship and two years of mandatory military service, he spent six years in general practice in North Wales. In 1966, Bob emigrated to Cobourg, where he continued as a general practitioner until 1994. He then served as medical director of a home for the elderly and other geriatric facilities until 1997. He was a coroner for the Province of Ontario and investigated more than 1,200 cases before retiring in May 2000.

In 2004, Bob became a Rotary Foundation trustee. In 2006, he began his term as chair of the International PolioPlus Committee. A Paul Harris Fellow, Bob has received the RI Service Above Self Award, The Rotary Foundation Citation for Meritorious Service, the International Service Award for a Polio-Free World, and the Four Avenues of Service Citation. He has been named an outstanding leader in polio eradication by the United Nations Foundation and has received the Glenn Sawyer Service Award from the Ontario Medical Association for professional and community achievement.