Wednesday, March 19, 2008

What can we learn from Our "Industry Leaders"?

This thought was exerpted from an email by Mary Chapman, Rotary Club of Peachtree City, GA, and shared with her permission:

In attempting to reach President D. K. Lee's goal of 10% growth for our district next year, I have begun to look at the clubs in our district seriously. We have 13 clubs that are over 100 members. These 13 out of 71 clubs account for 47% of our district membership. We do not need to look at all clubs equally.

Every big club at one time was a little club. There is a point at which large clubs quit growing if they do not put systems in place to retain members. We know that the group of very large clubs, (+350), have systems in place that allow people to delegate many of the club administration functions so that they can devote more time to projects and meaningful programs. This is just to let you know that I have begun to contact some of the executive directors of some of the large clubs for ideas that can be put in place by clubs hovering around 100+. I am already gaining some positive ideas which I will share when I get them into written format.

In a sales force, you can generally assume that about 10% of the force will sell 90% of the product. Our product is Rotary Membership and an opportunity for service. We need to offer these large clubs additional support, encouragement, and respect. They are our "industry leaders.". We need to let our membership know what they do so that smaller clubs can gain ideas. I have every reason to believe that these successful clubs will be more than happy to share their secrets so that other clubs can grow. We can be like them, we are just not there yet.

Mary Chapman

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