According to survey results, 80 percent of the responding clubs include PR in their annual planning, and 77 percent launch PR efforts to coincide with specific events or projects. Of the responding clubs, 57 percent have a Web site, most of which provide club information directed to the general public. Almost all respondents reported obtaining newspaper coverage, but less than 50 percent had secured coverage on television, radio, Internet, or billboards.
The most significant barriers to public relations efforts cited were lack of interest from the media and lack of funding. When asked about resources provided by RI, respondents ranked Rotary Basics (595-EN), What’s Rotary? (419-EN), This Is Rotary (001-EN), and Humanity in Motion PSAs as the most useful. Many respondents also reported using The Rotarian, or their regional magazine, and the RI Web site in their PR efforts.
The results of the survey, conducted by RI’s Membership Development and Public Relations divisions, are based on 756 responses from a random sampling of 3,269 Rotary clubs worldwide. Go to http://www.rotary.org/ for the complete survey report and to order RI resources designed to help you spread the news about your club’s good work.
Reprinted from Rotary World, January 2008